POLITICAL MARKETING THROUGH FACEBOOK AND ITS INFLUENCE ON THE ATTITUDES OF THE ARTESANOS ELECTORS OF LIMA METROPOLITANA
Keywords:
electoral campaigns, political parties, model of the components of the attitude, attitudes, Facebook, political marketing, marketingAbstract
In a globalized world, more and more political parties are applying actions through social networks to communicate and be in more frequent contact with the electors; however, in view of the struggles of having the greatest number of supporters, the attitudes on the part of the citizens towards the candidates and political parties, many times in the hopes expected by these organizations, mainly due to the failure of promises and the lack of identification with them. electors. The methodology used has reviewed the bibliography and statistics of the case; similarly, a survey was applied to 363 surveys enrolled in the National Handicraft Registry of the Ministry of Foreign Trade and Tourism of Peru (MINCETUR) and an in-depth interview with a digital marketing expert. The study carried out, allows us to think that it is important for the attitudes of the citizens mainly during the electoral campaigns and that the changes can be their opinion due to the influence of social networks, mainly through Facebook.
