INFLUENCE OF REPUTATION CAPITAL ON THE MACROECONOMIC PARAMETERS OF A REGION: FROM THEORY TO PRACTICE (BY THE EXAMPLE OF THE REPUBLIC OF TATARSTAN)

Abstract

The main goal of the study is searching and definition of methodological approaches to a formalized assessment of the impact of regional reputation capital. It is based on a systemic paradigm which is a vision of the territory’s reputation through a prism of a wide range of factors determining the reputation. Such an approach allows us to consider the theory of “reputation economy” as a special case of assessing and analyzing various potentials of a region that form the opportunities and resources for the development of its residents both institutionally and from the point of view of conjuncture. The Republic of Tatarstan acts as an object of study. The subject of the study is a methodological toolkit for assessing the impact of a region’s reputation on the parameters of its investment activities. Methods. A key feature of the study is the proposed version of the implementation of an algorithm for the quantitative assessment of the regional reputation based on the use of index analysis methods. Results. On the basis of the developed methodology for the formalized assessment, the authors have constructed a model allowing in a formalized manner to determine the degree of relationship between the reputation of the region and its parameters of economic development. Application of the results. It is advisable to use the developed methodological approaches and their practical results when developing new forecasting models of economic growth under conditions of increased importance and the role of intangible production factors. Conclusions. According to the results of the study, a significant influence of the regional reputation capital on the dynamics of investment in fixed assets was established. This, in turn, determines the possibility of the formation of adaptation measures of regional state policy, ensuring accelerated economic growth of regions in new institutional conditions.