CURRENT TRENDS OF ADVERTISING DEVELOPMENT IN THE TOURISM SERVICES MARKET

Abstract

The trends in the development of advertising in the tourism services market are discussed in this article. The authors point out that advertising is one of the determining factors for the development of tourism, thanks to which a favorable image of tourist service is formed. The pandemic of coronavirus changed the world perception of tourist facilities and marked the beginning of a new stage in the development of the tourism market, where digitalization and advertising of tourism services have a decisive role. The purpose of the advertising message in tourism is determined, the main tasks of advertising are named, the principles of classification of advertising are shown. It is emphasized that in recent years, along with traditional advertising, innovative methods of advertising messages have become widespread. The worldwide pandemic of coronavirus has led to a change in tourist preferences. Consumers of tourism services began to focus on private tours and tours in small groups. In conditions of limited departure from Russia, demand for domestic resorts has increased. As it has been expected, the importance of travel safety has increased. Environmental tourism has increased in popularity. Such significant changes in consumer preferences entail the need to change the strategy of advertising campaigns.