SPATIAL GEOMARKETING POWERED BY BIG DATA
Keywords:
information technologies, geomarketing technologies, clusters, big data, geomarketing, spatial data, geomarketing system, spatial geomarketingAbstract
New approaches to processing and visualization are required due to the accumulation of a large amount of geospatial data. One of these approaches is creating a geomarketing system with a fundamentally new toolkit based on data clustering. Examples of the capabilities of such a system are assessing the cost of housing, locating a new shopping center, a bank branch, and railway workers examination points. The article describes the technology used for assessing the cost of housing. This technology implements a fuzzy logic assessment based on expert rules. A site for a bank has been searched for with the use of geospatial analysis of rectangular clusters. A site for an outpatient clinic has been searched for by going through the clusters located along railways.
