FUNDING INVESTMENT OF COMPANIES IN THE TOURISM SECTOR

Abstract

The tourism sector is the catalyst of a country's economic development as it stimulates the development of economic spheres (transport, communication, manufacturing of consumer goods, etc.). At the same time, the traditional funding methods and approaches do not ensure efficient and sustainable functioning and development of the tourism sector. The article deals with the funding of investment of companies in the tourism sector. The authors carry out a theoretical analysis of the definition of "financial support of investment of companies in the tourism sector" and provide an original definition of the notion. The authors identify the features of the tourism sector that should be considered when studying the essence of the financial support of companies in the tourism industry. The strategic goal of financially supporting the investment of companies in the tourism sector is defined. The authors explore the key elements of the financial support: methods, sources, forms of funding and the corresponding tools of influence.