PERSONNEL MARKETING MODELING AT AN ENTERPRISE IN THE PRESENT CONTEXT

Abstract

The article deals with the development of approaches to personnel marketing modeling at the enterprise in the present context. It is established that the individuals' expectations to get the maximum benefit from the sale of work-force in the labor market and maximize their potential capabilities are not always justified. It is proved that the compliance of individuals’ knowledge with their capabilities and requirements of real production can be determined only after a significant expenditure of financial and time resources of the individuals or the state. It is revealed that after some time of working at the enterprise, a discrepancy not only between the job requirements and the capabilities of the employee but also the interests of all actors of the marketing system is usually uncovered. However, the funds already spent push the process participants to continue interacting, despite the overall performance inefficiency. Therefore, the implementation of the personnel marketing model at the enterprise and the employment of qualitatively new methods for costeffectiveness analysis are significant tasks in the context of present economic realities.