ELEMENTS OF VISUAL RHETORICS IN THE SEMIOTIC SYSTEM OF LANGUAGES

Abstract

Non-verbal forms have always played an important role in the communication process, but advances in technology have made communication with visual images more popular. Images began to be used in different forms for different purposes. Recent studies of rhetoric have taken a pictorial direction. This is due to the recent popularity of visual cues in modern cultures. Like other codes, figurative language is a system that reflects the realities of any culture. Being content with just verbal communication means understanding only a small part of the signs that surround us and play an important role in our daily lives.