ASSESSMENT OF THE PROSPECTS FOR THE DEVELOPMENT OF RELIGIOUS TOURISM AT THE REGIONAL LEVEL (BASED ON THE MATERIALS OF THE REPUBLIC OF TATARSTAN, RUSSIA)

Abstract

The paper discusses the main directions of religious tourism development in Tatarstan and Kazan: the sanctuaries, religious organizations and sacred objects of pilgrim tourism of the Republic of Tatarstan and Kazan city. The article also considers the development of religious tourism in the region, considering interethnic and interfaith interaction. In addition to Islam and Christianity, the republic also has many other various religious trends. All this makes Tatarstan attractive for representatives of different religions, as well as for travelers who regard sacred places as a cultural heritage. An attempt is made to consider the religious factor in segmenting the tourist market of Kazan. Accordingly, the paper considers the features of the application of psychographic classifications in relation to the tourism industry. On the example of one of the national-territorial entities of Russia, the prospects for the development of religious tourism at the regional level are estimated. Some attention is paid to the current state and prospects for the development of HALAL tourism in Tatarstan.