INNOVATIVE APPROACH TO IMPROVING BUSINESS COMPETENCIES AND MANAGERIAL SKILLS IN TRAINING PERSONNEL IN THE HOSPITALITY INDUSTRY

Abstract

The article analyzes innovative approaches to improving business competencies and managerial skills in the hospitality industry. The factors influencing the development of the hotel manager's competencies and approaches to managing the implementation of educational services are studied on the example of using business simulation. Business theories, difficult to understand and implement in practice, the lack of effective educational technologies that allow students to apply practical managerial skills in the uncertain external and internal environment of the hotel enterprise recede into the past. The use of innovative business simulation technology solves this problem and is also an objective means of assessing the qualifications of the management team of the hotel enterprise and an incentive for continuous improvement of practical competencies. The aim of the present work is to study the factors of the development, implementation of business simulations for training in the hospitality industry, and to offer recommendations for sustainable development of application of business simulations for training in the hospitality industry based on the objective investigation. A comprehensive study of the business simulation impact on the quality of practical training has shown that it has improved the ability of participants involved in business simulation to make analytical decisions. The dynamic nature of the simulation encourages a competitive spirit in participants and allows them to acquire practical skills of working in a team and solving problems. Business simulations are also an objective evaluation tool for the qualifications of the hotel management team and an incentive for continuous improvement of practical competencies. The application of modern technologies, such as cloud services and virtual reality, will help to improve the quality of the simulation contents, while simultaneously increasing the number of participants, maintaining at the same time high emotional involvement of all participants of the business simulation.