Formation of the collective personality in the information society

Abstract

The paper focuses on the problems related to the development of the personality in the information society. The aim of the work is to show that the formation of a new type of collective personality occurs as a result of regular transformations in the socio-cultural sphere. The subject of the study is the evolution of the "collective personality" at the present stage, which is influenced by the information culture. The methodology of the research is based on the principle of an integrated approach to the study of the process of collective personality formation. The paper presents a socio-cultural analysis of the concept of the collective personality considered in the process of its transformation. The conceptual analysis of modern society makes it possible to put forward a hypothesis about the dead-end in the development of both an individual and a person dissolved in mass culture, whose needs are formed by the political and economic environment. The paper points to the urgency of the problem of interaction between the individual and society, which is presented at a new stage of development, under the influence of the latest information and communication technologies. The article analyzes the process of personality transformation in the information space and its opposition to mass society. It is noted that as a result of a regular process, a person in the information society does not dissolve in mass, but creates new forms of realization of individual creativity potential. It is assumed that the main factors that determine the positive socio-cultural dynamics of modern society include a conscious desire of the individual to get out of the total control of the mass consumption society. The novelty of the research is the assertion that a mass society and new communication technologies together contribute to the awakening of the collective personality. The work concludes that the modern personality is experiencing a state of crisis of "atomicity", followed by the realization of its collective essence. The field of application of the obtained research results is the theory of personality as part of social philosophy.