The Role of Visual Media in Developing Social Responsibility in District 14 of Tehran Municipality

Abstract

This study was conducted to investigate the role of visual media in developing social responsibility of municipality of District 14of Tehran. The method of study was applicational, quantitative data were applied and descriptive-correlational method was used to collect data. The statistical society consisted of all employees of municipality of District 14 of Tehran, with a total number of about 2500 people. According to sampling criteria, 335 people were selected as the sample of study. In the next step, based on conceptual model of research, research questions and hypotheses were presented using a researcher-made questionnaire. In descriptive statistics, data descriptions are presented in two sections of basic variables and main variables. In inferential statistics, Kolmogorov-Smirnov test and structural equation modeling test were used. According to research data, it can be said that, from the perspective of employees of municipality of District 14 of Tehran, visual media is effective in development of social responsibility.