LANGUAGE AND RHETORICAL FEATURES OF THE REGIONAL DISCOURSE OF TRAVELOGUES (ON THE EXAMPLE OF THE BLOGOSPHERE OF THE REPUBLIC OF MARI EL)

Abstract

The travel journalism creates travelogue discourse. The key concept of modern tourist discourse is the concept of “tourist destination” to be defined as a territory being attractive in all respects to a person making a trip, the point of his destination. It is also an object of journalistic reflection, captured in different formats of travelogue. The journalistic texts that make up the travelogue discourse are a tourist product distinguished by being multicomponent, which is based on a combination of various attractions and their interactions, the formation of the image that serves as a motivator / demotivator of the trip, the mental image created in the travelogue discourse. The social functions of the travelogue in the blogosphere involve: communicative (forming a circle of like-minded people); compensatory (satisfaction of a certain interest in a particular country); cultural and cognitive (transmission and receipt of certain scientific, cultural, emotional and aesthetic information); advertising (arousal of interest and desire to visit the area in the real world). In the travelogue the archetypes and the motive of space are reflected in the author’s image of the territory, created in the dynamics of a meaningful and heartfelt event. The activation of two main processes taking place in the discourse with genres is observed: 1) a qualitative transformation of the genre canon (departure from the canonical rules and the acquisition of new ones), 2) the text acquires a new nomination for the genre, in this case the nomination of “travel video essay” and “travel blog”. The concentration of individual traits in assessing and presenting the possibilities of destinations for the development of tourism in the Republic of Mari El is emphasized.