TOURISM STRATEGY IN THE SUN TRIANGLE: ANALYSIS WITH THE THEORY BASED ON RESOURCES AND INSTITUTIONAL THEORY

Authors

  • José G. Vargas-Hernández
  • Ana Yanetly Arias Orozco

Keywords:

SUN TRIANGLE, TOURIST DECLINE, THEORY OF THE INSTITUTION, RESOURCES THEORY, STRATEGY

Abstract

The aim of this paper is to analyze the tourism strategy used in the Triángulo Del Sol (Sun Triangle), Guerrero, by the theories of resources and institutions to generate proposals for their improvement. The methodology used was descriptive and analytical statistical contrasting theories and empirical evidence. In this strategy has been earmarked him large amounts of public resources by the three levels of government, however the results have not been significant. Response is obtained to the research question: Is a failure the strategy used in the Triángulo Del Sol?

Published

2016-12-01

Issue

Vol. 5 No. 2 (2016)

Section

Artigos e Ensaios