FINANCIAL MECHANISM OF HOTEL BUSINESS DEVELOPMENT IN THE CONTEXT OF DIGITALIZATION

Authors

  • Galina Mikhailovna Avramenko
  • Julia Olegovna Altunina
  • Elena Vital’evna Potekhina
  • Elena Evgenievna Konovalova
  • Julia Alexandrovna Semenova

Keywords:

management, hotel, financial stability, competition, digitalization, hotel business, financial mechanism

Abstract

The article substantiates the financial mechanism of hotel business development in the context of digitalization. It is established that the financial mechanism for the hotel business development in the context of digitalization is necessary and possible, while the successful implementation of innovative approaches in the hospitality sector will provide it with outstripping development dynamics in comparison with other industries as well as with high competitiveness not only in the domestic but also in the foreign market. It is revealed that the interaction between hotels and their guests can be significantly simplified using the latest information technologies that bring the hotel business to a new level, which is an important component in an ever-growing competition. Therefore, to ensure the required level of financial stability, it is necessary to use digital technologies, which allow creating databases that enable keeping records of all hotel rooms and customers.

Published

2020-12-01

Issue

No. 5 (2020): Geplat: Caderno Suplementar

Section

Artigos e Ensaios