BUILDING A TRADITIONAL VILLAGE-BASED TOURISM DESTINATION MANAGEMENT SYSTEM (PANDAWA BEACH TOURISM DESTINATIONS, KUTUH VILLAGE, SOUTH KUTA, BALI)

Abstract

The development of new tourist destinations has become an important and urgent alternative to provide a new atmosphere with warm and fresh image whilst avoiding monotonous impression. Thus, the objectives of this study are as follows: (1) analyse the utility system facilities of Pandawa beach destinations, (2) conduct s system analysis of Pandawa beach tourist destination management, (3) evaluate the level of tourist satisfaction with Pandawa beach tourist destinations, (4) assess the tourist expectations of Pandawa beach tourist destinations and (5) examine the incentive policies, donation systems, local community involvement and investment management in managing Pandawa beach tourism destinations. This research is designed using a descriptive qualitative approach. The population includes the manager of Pandawa beach, domestic tourists and foreign tourists visiting unlimited Pandawa beach tourist destinations. The sample includes the manager of the Pandawa beach tourist destination and domestic and foreign tourists visiting the Pandawa beach tourist destination in May to July 2019. The data collected include qualitative and quantitative data. The data are collected using questionnaires provided to the manager of the Pandawa beach tourist destination, tourists visiting the Pandawa and the local community of the traditional village of Kutuh and business units in the Pandawa beach tourist area, Bali. The data are analysed using descriptive qualitative analysis. Pandawa beach tourism destination is managed by BUMDA Kutuh, Badung, which is a holding company for all indigenous community business units owned and managed by the village of Kutuh, Badung. Pandawa Beach is managed by the Pandawa beach Attractiveness Business Unit. The management team of this business unit is from the local community in Adat Kutuh Village, Badung. Pnatai Pandawa business units include food and beverage business, souvenir shops, canoe services, floaters, tents, relaxing chairs, villas/ accommodation, tourism transportation services and goods and service business units. These business endeavours are undertaken by the local community of Adat Kutuh Village. This research aims to improve the management strategies and skills of BUMDA Pekraman Kutuh Village, Badung, which manages the Pandawa beach tourism destinations. The Pandawa beach Ecotourism has received awards in good environmental management in accordance with those recommended by the United Nations Commission for Sustainable Development (UNCSD), particularly given its adequate utility system and environmental facilities and natural and cultural conservation effort. The socio-cultural implication is a dance, particularly Rangdunata, which represents the typical dance of Kutuh Desa, Badung. This dance is performed during the opening ceremony of a gathering in the Pandawa beach area, where a cultural festival is held routinely every year. Other cultural conservation is implemented for the art and cultural attractions, such as the Pandawa KECAK FIRE DANCE, which is displayed daily on Lelangon Pandawa beach. This study aims to build an indigenous village-based ecotourism management model. The Pandawa beach tourist destination is managed by BUMDA Kutuh, Badung, which is a Holding Company for all indigenous community business units owned and managed by the Kutuh traditional village, Badung. The Pandawa beach is managed by the Pandawa beach Tourism Attraction Business Unit. All business unit managers are from the local community of Kutat Adat Village, Badung.