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  1. Home /
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  3. Vol. 9 No. Temático 1 (2020): Vol. 9 (Número Temático 1), 2020 /
  4. Notas Livres

COMPARATIVO DE ESTRATEGIAS DE PUBLICIDAD Y COMUNICACIÓN EN TIENDAS DEPARTAMENTALES COMO TÁCTICAS DE MARKETING

Authors

  • Lisette Anahí Palmeros Borboa
  • Jesús Alberto Urrutia de la Garza

Keywords:

notas livres
  • PDF

Published

2020-06-12

Issue

Vol. 9 No. Temático 1 (2020): Vol. 9 (Número Temático 1), 2020

Section

Notas Livres

The Journal Tourism Studies & Practices (RTEP) is a publication of the Research Group on Leisure, Tourism and Work (GEPLAT) of the State University of Rio Grande do Norte – UERN. Multi and interdisciplinary the RTEP is focused both on theoretical and methodological questions of studies in tourism, leisure and hospitality, as well as on operational issues related to the planning and to the management of tourist destinations and companies.

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