DESIGNING THE TECHNOLOGIES OF TEACHING WRITTEN BUSINESS COMMUNICATION IN THE FRENCH LANGUAGE FOR UNIVERSITIES

Abstract

The article considers the peculiarities of technologies for teaching written business communication in French. The projecting of which at the present stage of educational development should consider fundamentally new requirements for the training of specialists who are ready to demonstrate not only a high professional standard. But also, the ability to effectively solve the communicative tasks of professional communication in a foreign language. Strategies for the formation of business communication skills in French envisage stepped-up attention paid to the stage of orienting basis of an action, in which students investigate the sociocultural characteristics of official business communication in French, the goals and subject of business communications, and also analyze the linguistic characteristics of French business correspondence. The conditions for the successful formation of written business communication skills are the presence of standard authentic samples of written business discourse, ensuring the performance of the required number of training exercises focused, in particular, on using lexical and syntactic constructions that are typical of the official business style of communication, as well as speech exercises aimed at solving professional communicative problems. Phasing the proposed technologies in the educational process of higher educational institutions is conductive to the formation of competitive specialists who are ready to interact professionally, efficiently and competently with foreign colleagues and partners.