GOOD WISHES IN THE SYSTEM OF SPEECH CLICHES TATAR AND TURKISH CULTURES

Abstract

A comprehensive and comparative linguistic study concerning the issues of speech cliches of the Turkic peoples is very relevant in modern linguistics. This article aims at studying the communicative-situational and pragmatic features of the speech act of good wishes in the Tatar and Turkish linguistic cultures. The study material is speech formulas extracted from the literary works of modern literature, phraseological units, proverbs and sayings. Descriptive and comparative methods, continuous sampling method, selection and systematization techniques are applied in the research. The communicative-situational groups of speech cliches of good wishes are systematized. The study of speech formulas of good wishes was carried out among other speech acts such as greeting, farewell, congratulation. The study revealed typical and specific characteristics of ethnocultural stereotypes expressing the uniqueness of Tatar and Turkish cultures. The main motives of the speech act of good wishes are the wishes for health, material prosperity, good fortune, and good. The Tatars and the Turks differ good wishes by three important events in human life: birth, marriage and death. The analysis of the speech formulas of good wishes in the system of ethnocultural stereotypes has led to the conclusion that, despite belonging to different ethnic cultures, the Tatars and the Turks are faithful to the observance of folk customs and traditions.