VERBING IN MODERN SPOKEN ENGLISH

Abstract

This article is concerned with the study of the concept of verbing in modern spoken English. Verbing is the transition of words from other parts of speech into the category of verbs without changing the form. Verbing exists to make our message concise and accurate. It helps to send a message in a more fresh, energetic and unconventional form. This technique is simple and, therefore, widespread in the word formation of the English language, especially in its colloquial form. Verbing is a feature that distinguishes English from other languages. According to the analysis, today, verbing in English is frequent in the field of technology, especially in the field of Internet technology and digital communication, due to the lack of descriptive vocabulary in this area. The field of technology is a new area of interaction and there are relatively few terms in it, thus, people use the existing vocabulary to express their actions. Verbing is often used in advertising, in the names of institutions in order to attract attention. The main purpose of using verbing in the service sector or advertising is to draw consumer’s attention to a product or service. The offer sounds unusual and the person involuntarily fixes attention on this message, consequently, information about this product imprints itself in his subconscious. Verbing of proper names is widely used, the use of the names of famous people as allusions to create a livelier, but at the same time compact description. Verbing is also used to create nonce words in slang and is of humorous character.