AXIOCENTRISM OF PAROEMIAC SEMANTICS IN FOCUS OF THE PROBLEMS OF MODERN LINGUOSYNERGETICS

Abstract

The article substantiates the principle of axiocentrism of the semantic structure of the proverb as a culturally significant text which acts as a relay of the stereotypical opinion, position, expresses the assessment of the objective and subjective realities and correlates with the value coordinate system adopted in ethnic culture. Axiocentrism of proverbial semantics is considered as a principle to be significant for cognitivepragmatic analysis since finding relevant meanings substantially depends on an initial value focus which we accept as a manifestation of value-determined fluctuation. Fractality of the semantics of proverb as a property of its text to generate a branched network of meaning as a starting point of development often has precisely a value focus since it allows one to apply paroemia inference to a wide range of life situations. Accordingly, the identification of the initial axiological dominant being significant in a particular discursive situation allows for a deeper interpretation of the ethnoculturally determined meaning of folk aphorism, and the deeply evaluative symbolism of the images filling in the paroemiac text, and the very semantics of the stereotypical governing formula embodied in the proverb.