INFLUENCE OF CONSUMER ATTITUDE AND INTENTIONS ON DESTINATION IMAGE OF MUSLIM TOURISTS

Abstract

The results of the study show that consumer attitude and intentions have a positive impact on the destination image of the Muslim tourists. The relationship shows that positive attitude and intentions help to establish the destination image. It implies that destination image is positively predicted by the attitude of tourists who visit the place of interest. The Halal tourism is a growing field in the tourism sector and it requires better understanding for future enhancement. Future studies can take subjective norms as one the indicators of the independent variable. A more refined study by focusing on the perceptions of tourists can be indicative for the researchers and academicians.